Apple and Will.i.am have called for
developers to appear in their new reality
show, “Planet of the Apps”.
Announced in March, the show will follow
real-life app creators as they strive to
create the next killer app, meeting
potential backers and tech experts along
the way. According to the new casting
call, the opening season will be filmed in
Los Angeles, from late 2016 to early
2017.
You have until 26 August to apply at
planetoftheapps.com in the form of a 1-
minute video. You must be over 18 and
you must have an iOS, MacOS, TVOS or
WatchOS app in development.
The show is produced by pop star and
tech aficionado Will.i.am , with producers
Ben Silverman and Howard Owens, who
have worked on shows such as
“American Gladiator” and “The Biggest
Loser”.
Apple is slowly following the likes of
Netflix and Amazon with original shows
such as this and “Vital Signs”, a semi-
autobiographical drama involving Dr. Dre
to promote the Beats brand Dre sold to
Apple in 2014.

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