Serial entrepreneur and investor Saul
Klein is quietly building a music startup
called Platoon with someone that has
worked with Apple for over a decade.
The well-connected South African
cofounded LoveFilm ( acquired by
Amazon for £200 million ) and was part
of the original executive team at Skype
( acquired by eBay in 2005 for $2.6 billion
(£2 billion)
which was eventually sold on to Microsoft
for $8.5 billion (£6.6 billion) in 2011). He
also cofounded kids computer kit Kano
and startup accelerator Seedcamp.
Klein, who also operates a £45 million
venture capital fund called LocalGlobe, is
working on Platoon with Apple veteran
Denzyl Feigelson, according to Business
Insider sources with knowledge of the
Feigelson has spent the last 13 years
working on iTunes at Apple and has been
part of the iTunes team since its
inception, according to his LinkedIn
profile, which states that he is currently
a”Music Synergist” and works on “Live
Events & Artist Relations” at Apple. He is
also the producer of the iTunes Festival in
London. It’s unclear whether Feigelson
works for Apple full time or whether he
serves the company in more of a
consultancy role.
YouTube @YouTube
LocalGlobe @
So happy great songs have great
art and great lyric videos – feels
like best of vinyl, but better cc @
10:27 AM – 3 Apr 2016
1 1 Retweet
1 1 like
Ben Grabiner, an early stage investor at
LocalGlobe, is also involved with Platoon
in some way but he refused to divulge any
information when Business Insider spoke
to him last month.
Relatively little is known about Platoon,
which is still in stealth mode, and those
involved are refusing to give anything
away. The company’s website, , describes the business as “a
platform for fearless creatives” that’s
“coming soon”. There are also symbols
linking to Spotify and iTunes on the page.
Clicking the Spotify symbol takes users to
a Spotify playlist titled ” Platoon Artists”
that’s been created by someone called
Lucie Watson. The playlist features 19
songs from a selection of artists including
“Phife Dawg” and “Azekel.” The iTunes
playlist , also created by Lucie Watson,
features 35 songs, including one from
Idris Elba.
The music startup theory is backed up by
the fact that Platoon is based at Tileyard
Studios – a small estate in King’s Cross,
London, that’s home to the production
studios of artists like Mark Ronson, Chase
& Status, Basement Jaxx, and The
While very little is known about Platoon
right now, the company was one of three
businesses that helped to put on an event
at one of Lily Cole’s properties in South
London last month.
The event – organised by Platoon, Lily
Cole’s startup Impossible, and voting
startup Bite the Ballot – saw comedian
Eddie Izzard, England footballer Rio
Ferdinand, indie band Bastille, and Irish
solo artist Maverick Sabre encourage a
room full of teenagers that they should
vote in the EU referendum.
Platoon declined to comment.
Saul Klein @cape
Amazing show tonight #voting –
thanks @sulibreaks @rioferdy5 @
eddieizzard @lilycole @
bastilledan and all performers
status/745365700517179392 …
12:34 AM – 22 Jun 2016
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