Kia Motors America (KMA) today
announced that it has signed on for a
second year as the official sponsor of
Telemundo’s “El Maestro” web series.
Returning as host is Latin Grammy®
winner Luis Enrique, who will mentor
three up-and-coming artists and offer
advice on how to achieve success in the
music industry. Throughout the series,
Enrique and the participating artists will
reflect on their musical journey while
taking inspirational rides in two of Kia’s
most popular vehicles – iconic Soul urban
passenger vehicle and the award-winning
Optima midsize sedan.
“After experiencing strong online
engagement with Hispanics during last
year’s first season of ‘El Maestro,’ it was
a natural fit to continue our partnership
with Telemundo as part of our efforts to
raise consumer awareness and perception
in this important community,” said Tim
Chaney, vice president of marketing
communications, KMA. “Our lineup of
world-class vehicles is attracting more
Hispanic shoppers to Kia showrooms
than ever before, and this one-of-a-kind
partnership with Telemundo is part of our
comprehensive strategy to further that
As the official sponsor of “El Maestro,”
Kia’s sponsorship will include integration
of the Soul and Optima in each episode, a
Kia-branded custom landing page for El
Maestro on , and weekly
social posts highlighting the Kia brand on
Facebook, Twitter and Instagram.